RESEARCH 8 - Colour Pink

“Pink has a strong symbolic association with femininity that is frequently exploited in the arts and marketing. This femininity marker is thought to be related to sweetness, and as suggested in many languages and illustrated by the popular song La Vie en Rose (Piaf, 1947), pink also seems to be linked to hope, optimism, happiness and affiliation. Although it is not well documented, there are some findings to back these associations up. For instance, after being exposed to violent and tragic stories, participants tend to be less upset when they fill out a questionnaire on pink paper than when they fill one out on blue or white paper. Along the same lines, pink is seen as referring to desire, happiness and wellbeing.”

- Gil, S. and Le Bigot, L. (2014). Seeing Life through Positive-Tinted Glasses: Color–Meaning Associations. [ebook] Available at: [Accessed 18 May 2019]. 

The colour pink resembles sweet and innocent memories from the childhood as well as represent the inner child. It is the colour that symbolises uncomplicated emotions, inexperience and naivety. For my project, the colour pink ties in my childhood memories from Lithuania to London. It resembles the inner colour of a fig fruit, which was found in my chosen location in London. Artists such as Juno Calypso, Maisie Cousins constantly use colour pink in their work. This way they challenge the way women are seen. Dominating colours in Cousins work are pink, purple and blue – exploring femininity. In water, the colour pink attracts tropical fish of a female kind by 80 percent more than male, according to the biological response. (Birren, 1978 p.19). Perhaps Cousins unconsciously uses female body, pink colour and various kind of fish in her work as a natural instinct. “Researchers have also found that human memory of true complexion is substantially on the pinkish side.”(Birren, 1978 p.36). 

Using Format